T.rex AI
T.rex AI is a Canadian startup that made it their mission to provide an AI-driven system that helps you sell your renewable energy back to the market and balance the energy load within your community.
After designing and implementing their original site, they approached me again to redesign the site with their new brand identity.
The Design
For the new brand identity, T.rex AI and I partnered with the Curio, an Edmonton Design Studio I had worked with before with excellent results.
They again knocked it out of the park by delivering a unique style that fit the bold vision of T.rex AI.

The Grant
Both the work by Curio and mine was made possible with the “Experts on Demand” program by Edmonton Unlimited that we are both part of.
Experts on Demand is a program that connects growth-stage companies in the Edmonton region with industry-specific experts who provide up to 100 hours of tailored support. This initiative helps companies overcome challenges, drive growth, and achieve specific business goals, all at no cost, which is amazing.
If you are a tech startup, you can apply here. And if you want to work with Made by Momoko via this program, send a message via the contact form!
The implementation
In addition to rebranding the site design, I also reviewed the site for Conversion Rate Optimization and SEO. Since I had implemented the site originally, I had access to all relevant Analytics Data and was familiar with the target audience, which helped me align the new site content with the website goals and make targeted recommendations and structure and copy.
Results
The clean design emphasizes the company’s brand and mascot, being inviting and professional. The clear page structure addresses all relevant target groups and the research page provides in-depth background details to the technical work the company is doing.
Made with
